Double Eleven | How Should Offline Retailers Increase Revenue With Smart Terminal?

Today, China's largest shopping festival Double Eleven kicked off as consumers paid for a portion of their commodities at the first big round promotions.

Nov. 11, that is 11.11, the appearance of four ones looks similar to bachelor, originally implying bachelordom. There is a saying that the lonely have Reddit and cats in the United States while in China, they have Singles'Day. But since 2010, online retailers have transformed that day into an epic online shopping festival akin to America's Cyber Monday.

Double Eleven, the shopping festival offers Chinese consumers the largest promotion every year. Online retailers and e-commerce companies also rely a lot on this annual promotion for reaching huge revenues growth.

Online income is a source of revenue and offline revenue is another income source. Then, how can offline retailers stimulate consumer shopping desire and increase offline revenue? The optimizing customer shopping experience is the key and a smart terminal is an important tool.

The biggest disadvantage of offline shopping lies in the long queue and worse customer interaction. It is easier to make people lose patience and give up shopping while waiting too long, particularly during promotion activities which will take them at least half an hour to wait. In addition, shop assistants fail to effectively recommend suitable products for consumers as they lack their consumption data. And it will greatly reduce customers' consumption experience and shorten the possibility of potential product shopping.

Telpo cashier terminal TPS680 with the double touchable screen is convenient for the clerk and customer to operate at the same time. Scanning commodity code, face payment, QR code payment, receipt printing, and advertising functions and support. It can achieve a one-stop self-service shopping checkout process, which will greatly speed up the payment and optimize the customer shopping experience.

In addition, Telpo cashier terminal TPS680 contains industrial motherboard and high-performance CPU, supporting cash register, storage and data processing, and other applications. With the help of sales data, shop assistants can recommend interesting goods for consumers according to their consumption habits. They can strengthen interaction with customers in this way, providing richer shopping experience and then enhance customers' loyalty.

Based on the smart terminal as an entrance, it will connect offline retailers and consumers together. Offline retailers can accurately grasp consumers' shopping requirements and then conduct precise marketing to them. Meanwhile, the consumer can enjoy his special VIP service and have a comfortable feeling the same as treating at home. It will further stimulate consumer shopping desire and promote them to purchase more commodities. And offline retailers will also benefit from it and gain more revenues. 

Tag: Double Eleven, shopping festival, offline retailer, offline shopping, promotion, smart terminal, cashier terminal

Brief Introduction: Telpo is a professional smart payment partner who focuses on the ODM service 20 years. It mainly provides the EFT-POS, cash registers, biometric devices, face recognition machines, self-service kiosks and bus validators. Telpo has served for more than 1000 customers abroad, including government, banks, Telecom operators, police stations, Retail shops, and offices. Telpo adheres to R&D and innovation, aiming to provide more intelligent hardware for global partners.