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In the field of security, face recognition technology has widely been used in attendance, check-in, access control and other aspects. As cashless payment gained more and more popular from customers. The cashless payment with the face recognition technology also used in new retail to improve the security payment to a certain extent. For example, smile to pay is one kind of payment voucher.
Simle to Pay device is used in the retail store.
As we enter the new retail era, how could we take advantage of face recognition technology to improve Retail Intelligence?
Face recognition accurate passenger flow statistics
Accurate passenger flow statistics can be done. In the past, retailers will use passenger flow statistics to understand the peak passage flow of the store operation, and then unify arrange staff duty and replenishment. While introducing face recognition technology into passenger flow statistics, it can provide data such as customer arrival frequency, different customer flow period and consumption preference, etc., so as to provide data analysis for store operation and carry out accurate marketing.
Intelligent member marketing
Furthermore, retailers can make precision marketing by smile to pay and automatically become membership. Take Telpo face payment terminal TPS989 and EFT POS machine with face recognition function TPS900 as an example.
Face recognition technology supported by handheld POS
They can bind customers’ member information after they smile to pay at the first time in virtue of the face recognition technology. And then merchant can obtain members’ specific consumption data and better understand their consumption behaviors and interests, so as to accurately push promotion information for precision marketing.
Importantly, with multiple financial certificate include EMV, UnionPay, RUPAY, MIR, ANATEL, Paypass, Paywave, FCC, etc, Telpo EFT POS TPS900 can ensure safe transaction environment.
Desktop POS device with face recognition technology
Know your customers and provide better service
Besides, face recognition used in the new retail can improve customers’ shopping experience. There are some face recognition self-service vending machines that will provide customers interesting interactive experience by selecting appropriate cartoon images based on the recognized faces. And some face recognition fridges will offer targeted advertising based on the customer's facial recognition to determine and infer their age and gender.
In the trend of cashless society, face recognition technology has a significant impact on future retail. The correct use of face recognition technology will provide consumers, businesses, and retail industry with greater value. This may be to create a colorful future life.
Tag: face recognition technology, cashless payment, smile to pay, new retail,handheld POS
Brief Introduction: Telpo is a professional smart payment partner who focuses on the ODM service for 20 years. It mainly provides the EFT-POS, cash registers, biometric devices, facial recognition machines, self-service kiosks, and bus validators. Telpo has served more than 1000 customers abroad, including government, banks, Telecom operators, police stations, Retail shops, and offices. Telpo adheres to R&D and innovation, aiming to provide more intelligent hardware for global partners.
