In China, Double Eleven is known as the shopping carnival. Major e-commerce platforms will have discounts and promotions on that day, attracting consumers to frantically purchase goods. This year, Double Eleven is reaching a new peak as its GMV has surpassed RMB 10 billion in one minute.
There is no doubt that Double Eleven is a perfect profitable time for merchants, then how should physical stores earn profits during this grant shopping carnival?
Proper Use Face Cash Register Consumption Incentive Mechanism
Although Double Eleven was originally a marketing activity created for online e-commerce, this consumption wave has also started to take off in offline stores in recent years. Earlier this month, Alipay took action to welcome foreigners to use mobile payment is one of marketing strategies. As Alipay terminal supplier, Telpo deeply understood that Alipay will regularly provide discounts or rewards once customers pay by the face cash register at physical stores.
According to an offline consumption survey, more than 42% of the respondents indicated that they can better experience the shopping festival atmosphere in the physical store. And they are more willing to purchase their favorite products with their families and take them home directly.
Proper Use Face Cash Register Customer Consumption Data
At present, there is still a gap between brick and mortar stores and e-stores, that is, the connection with customers. E-commerce stores can follow customers' consumption records and use big data to analyze what customers like. The system will automatically recommend similar products to customers and increase their repurchase degree. However, physical stores fail to grasp the practical track, not to mention the subsequent expansion of business and customers.
With this in mind, Telpo face cash register can support face payment and membership function. Customers will automatically become the member after smiling to pay. They will receive the shopping information and own their e-membership card in the e-wallet. What’s more, store owners can interact with customers to conduct product consultation and after-sales service in the future, so as to provide richer shopping experience and enhance customer loyalty.
For promotion activities like Double Eleven, store owners can quickly adjust and display preferential schemes, full-reduction promotion, and advertisement at the HD screen of the face cash register, which will save their time and energy.
Brick-and-mortar stores can upgrade intelligent hardware to improve the efficiency and quality of store operation and management and earn more benefits at Double Eleven.
Tag: Double Eleven, physical stores, face cash register, Alipay
Brief Introduction: Telpo is a professional smart payment partner who focuses on the ODM service 20 years. It mainly provides the EFT-POS, cash registers, biometric devices, face recognition machines, self-service kiosks and bus validators. Telpo has served for more than 1000 customers abroad, including government, banks, Telecom operators, police station, Retail shops, and office. Telpo adheres to R&D and innovation, aiming to provide more intelligent hardware for global partners.