How Touch POS Can Boost Experiential Retail?

Experiential retail was a hot topic inthe retail industry before Covid-19, but suffered a heavy setback with thesurge development of the e-commerce. However, in-store retail is still thesignificant retail channel and owns indispensable advantage among the customerjourney.

As experiential retail is designed to improve the in-store experience for shoppers, thus retailers can utilize someup-to-date technology or smart devices to elevate omnichannel capabilities,improve customer interaction and bridging the gap between online and in-store.

With the mission of create a colorful future, Telpo combines current customers’ shopping behavior and rolls outlatest touch POS C1, in response to accommodate their preference on visualenjoyment, contactless payment and personalized demand.

Exquisite Appearance, Improve Visual Enjoyment

How to attract someone at a glance? The answer is undoubtedly the appearance. The same goes for the retail store tryingto attract new customers. Taking this in mind, the touch POS adopts arc designwith white/black option body shell color and flexible touch screen, in a bid toreveal the premiumimage and high-tech sense.

In addition, taking different store space and actual demands into consideration, there are different sizes for options. The15.6-inch main display can equip with 10 or 15.6-inch customer display or LED to convenient different height of customer easily use. Simple operationinterface with 1920 × 1080 high resolution content enables clear display everyinformation detail, elevate customer visual perception and shopping experience.

User-friendlyDesign, Elevate Interaction

Everyone is yearning for a return to normal face-to-face interactions. There is a huge proportion of consumers plan to goshopping in stores as soon as Covid-19 restrictions are lifted. This means theretail store that provides interactions higher than expectation will be aheadof competitors who lag behind.

Given all this, the touch POS utilize themainstream technology and high configuration to create a one-stop shoppingexperience. Customer can achieve self-service checkout process from scanning commodity code, member face recognition, contactless payment (QR pay/face pay/NFCpay) to receipt printing with voice broadcast.

Apart from self-service checkout, the facerecognition technology and voice recognition technology enable customer tostart a unique shopping experience. They can enjoy cashier voice input,self-service voice interaction, real-time voice translation, standardized voiceassistance and other high-tech services.

Give a small example. If customers want toknow the information of the commodity, they can click the touch POS or just sayit out without asking for staff assistance. The screen will then display the relativecontent. And when customers are ready to check out, the smart cash register willcapture his facial feature, recognize his membership and enjoy relativemembership rights and interests. And then, they can scan the commodity barcode,confirm the order, choose payment method, complete transaction and print thereceipt.

The whole process is simply but behinds itis convenient operation and amazing interaction. It is conducive to create anew self-service checkout scene, satisfy customer demand and improve customershopping experience.

Value-added Service, Boost Experience

Experiential retail is like a counter balance to the widespread expandability of e-commerce and traditionalphysical store. However, in-store can provide some exclusive experience thanonline shopping never reach.

With WiFi, Bluetooth, Ethernet, etccommunication, customer data can be collected at different aspects both onlineand offline, and uploaded to the platform, which can makes retailers betterfollow-up data analysis, think tailored to specific groups and create personalizedcustomer experiences.

In addition to the basic touch POSfunction, there is more value-added services can be enjoyed with a one-stop experientialretail solution. Commodity management, inventory management, membershipmanagement, promotion, commission and other software applications are availablewith the help of the software. The rich external ports make it access toexternal cash drawer, printer, barcode scanner, Mini POS, EFT-POS and so on,ensuring smooth and seamless check-out process.

It is worth mentioning that there is a TelpoStore app gallery installed at the touch POS. That means retailer can freely downloadthe software they require to shorten deployment time and cost, and put into useas soon as possible. If you require remote monitor and dynamic screen storeoperation, data cloud store, multi-device cloud services or other customizationservices, Telpo MDM can satisfy your demand.

Nowadays, contactless payment andself-service checkout is becoming an increasingly mainstream. It experientialretail adopt such technology or tool, not only can it create a valuablefrictionless shopping journey, but it also empower innovative retailers to gainprecious data insights that feed into omnichannel strategies.

Tag: experiential retail, touch POS, smartcash register