McDonald: How to Improve Consumption Experience?

Jul.06,2019Reads:

As we are in a millennial time, intelligent technology is imbuing our daily life. It is normal for restaurateurs to wonder that if the guests really care about intelligent technology like mobile ordering or self-order kiosk restaurant uses?

The answer is absolute —YES! Restaurateurs should modernize their business, turn more attention to the new mobile technology and other new intelligent application stories the customer experience in restaurants if they hope to stand stable and solid in this field.

Numbers of restaurant chains within the catering industry have deployed Self-Service machine and retail system throughout their premises, so customers can spend less time on queuing and employees can be more concentrating on preparing orders.

McDonald had already introduced kiosks.

McDonald self-order kiosk

Deploying the self-service machine, customers can spend less time on queuing.

It is reported that the retail giant McDonald has already systematically rolled out self-service order kiosks to stores as it works to build a better experience for its customers. Customers can use the self-service-order kiosk to make the order, then waiting for the “please take your meal” call. Using these kiosks, customers could even order their meal in the car. What’s more, they can pay in different ways and customize their food in different ways. “We're trying to add choices and variety and introducing many options”. McDonald explained it.

McDonald has already rolled out self-service order kiosks to stores.

Why McDonald would do it?

As we know, customers can lose their interest and patience easily when they need to wait for a long time. Self-order kiosk can solve this problem. By providing a high sensitivity touch screen and user-friendly software interface, customers can easily select their meals and drinks. Foreign customers will not have to go to the counter and describe what they want to order again and again. In this way, customers will enjoy a special catering experience and need not worry about wasting their time. And restaurant also can obtain and attract their customers at peak time.


McDonald self-order kiosk

Customers can easily select their meals and drinks.


Telpo self-order kiosk K20

Telpo self-order kiosk K20 is suitable for the catering industry to attract their customers. It has a simple and elegant appearance, which is eye-catching. Its 27-inch touchscreen features a high-definition color display; people can enjoy rich and clear contents on such a big screen.


McDonald self-order kiosk

K20 27-inch touchscreen features a high-definition color display


As the display area can adjust according to the system, even those people who are inconvenient to stand can also order the food in this kiosk, enjoying particular catering experience. By the way, the thermal printer supports multiple languages, pictures printed and stable operation, which contains 80mm paper width with auto cutter and its print speed, reaches 150mm/s.


McDonald self-order kiosk


If the restaurateurs can consider problems at consumer's personal angle and further promote to satisfy customers individual catering requirements, then it will own its prominent competitive merit in current consumption experience-oriented society and enhance its brand images.

Telpo, as a professional intelligent technology hardware supplier, will unremittingly strengthen its research and development, making its own effort to push the catering industry forward.


Tag: McDonald, catering industry, restaurant, self-order kiosk, intelligent technology, smart retail

Brief Introduction: Telpo is a professional smart payment partner who focuses on the ODM service 20 years. It mainly provides the EFT-POS, cash registers, biometric devices, face recognition machines, self-service kiosks, and bus validators. Telpo has served for more than 1000 customers abroad, including government, banks, Telecom operators, police stations, retail shops, and offices. Telpo adheres to R&D and innovation, aiming to provide more intelligent hardware for global partners.