The very nature of the restaurant industry is changing, and technology is the driving force.
For example McDonald, across more than 100 restaurants throughout Sweden, McDonald’s has introduced a new production system that is powered through self-service order kiosks.
Why the self-ordering kiosk is spread so quickly? Share some benefits are reaping from self-ordering kiosks.
1. Enhance efficient service
The restaurant just has so many employees on for a given shift, with only one or two for cash during the lunch rush. It’s inevitable the line is going to build up.
A self-ordering kiosk allows customers to order and pay at their leisure, relieving that long line at cashier desk. This convenience will have a direct impact on sales, as the restaurant is taking more orders, faster than ever before.
Given the rise of mobile payments like Apple Pay and Google Wallet, the clients’ standards for convenience are higher than ever. Does the restaurant prefer to create a memorable experience for customers ---Long line for payment or the instant gratification of entering clients own order and tapping their phone to pay? The answer is obvious.
By reducing wait times, it will be able to take some pressure off of staff during peak times, while also giving customers the efficient service that they’ll share in the social media. Wonderful!
2. Increase turnover
With the self-ordering kiosk, the sales go automatically.
The self-ordering device can help to highlight the high margin items. All available add-ons for each menu item can be displayed to customers, increasing the possibility that they'll add more during ordering and it leads the increases in the total amount of order.
3. Ensure order accuracy
With customers selecting and submitting their own orders, the margin of error for orders will decrease significantly. A kiosk with a visual menu is a godsend for avoiding miscommunication. It ensures clients know exactly what they’re ordering, meaning they can’t come back saying, “This isn’t what I ordered.”
4. Reduce labor cost
By having customers take control of the ordering process, the restaurant will have much more flexibility when it comes to staffing. The restaurant may want to move some front-of-house staff to the kitchen to help with the influx of orders coming in, or reduce staffs on cash from two to one. It actually is able to save money on labor and improve efficiency.
While self-service technology allows the restaurant to have fewer counter service workers, and be able to devote more staff to help solve customer problems and create a better experience.
Now self-ordering kiosks are becoming the secret weapon for successful restaurants.
If transforming the restaurant by improving customer experience and – ultimately – the bottom line sounds like the cup of tea, a self-ordering kiosk could be the ammo the restaurant needs. And Telpo TPS700 self-serve kiosk with modern designed specifically will be the choice.
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