Five Major Applications of Face Recognition Technology

How Facebook is able to identify the appropriate individual's face to tag or smartphones are easing our task to earmark photos of our friends and families and organize them. The power of this technology is not restricted to these areas and it seems to be unstoppable.

In China, employees use their faces to get an entry in their office building. There are multiple industries who are increasingly adopting this emerging technology such as healthcare, retailers, hospitality industries, manufacturing and so many. How are recognition systems impacting all these industries?

Here are the 5 ways facial recognition technology is changing things around us.

1. Payments

Facial recognition has been rapidly picked up by restaurants and retail to accelerate the cashless economy. A few years back, a financial services company, MasterCard introduced “selfie pay” a biometric mobile payment authentication app. The app allowed users to confirm a payment simply by using their camera. Fast food giant Caliburger is gaining customer engagement with facial recognition technology to identify loyalty program members without loyalty card swiping at the store. This saves both the parties time and escalates customer experience.

2. Access And Security

Facial recognition technology is set to go mainstream in 2018. It will not only change the digital world but enhance the way we live or work.

3. Criminal Identification

Police and security forces are the keenest to integrate facial recognition technology to verify citizen identities by analyzing their faces. In 2017 the software helped Chinese police to spot out 25 criminals at the Qingdao Beer Festival. 
 

4. Advertising

Face Tech has benefited advertising industries in boosting customer engagement, marketing, advertising and so much more. For example, if the customer is a male between the ages of 15 and 20, the system might display an ad showing what drinks he can pick.

 "Markets and Markets estimates sales of facial recognition software and equipment were $2.8 billion worldwide last year and forecasts they will increase to $6.19 billion by 2020."
 

5. Healthcare

You walk into the hospital and the person sitting at the front desk calls you by your name and quickly assigns you to the medical help that suits your ailment. Surprised? Yup, it’s a Face Tech camera that identifies you and your data, which helps you check in quicker and direct you to your physician’s room. Your physician examines you and writes prescriptions which will automatically be sent to the drugstore and by simply verifying your biometric identity you get the medicines home, without carrying any single piece of paper. This allows healthcare industries to secure their patient’s data by using a facial recognition technology. 

You can unlock your house door with your face or pay your bills, order foods, pass security check-points. Apple launched their new iPhone with facial recognition feature to unlock the phone. KFC in Beijing uses customers' faces to recommend meal items based on their age, gender and mood – Forbes report. Also, luxury retailers in Europe are using this technology to recognize their VIP customers to offer special care. Airports in Australia use facial recognition technology to allow passengers to fly without carrying their passport and soon this technology is going to be used in US airports. It sounds strange but this is going to be our future soon.
 

There are more and more implementations of facial recognition technology in different industries. Telpo biometrics face recognition device can fulfill more functions according to the client's practical use. Welcome to contact us for more details.
 

Tag: identity, Payments, Facial recognition, Access And Security, healthcare

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